May 04, 2008

SOBCOM8 - THE FIRST TIME SINCE....

I’ve just returned from my first Blogger Conference: SobCom8. It’s was billed as “Biz School for Bloggers”. It did offer lots of information about how bloggers might approach their work to earn a dollar or two. There where several very successful bloggers that pointed out views on how to approach the work – “journalism standards” – “build assets” – “describe your blog in about 10 words, or less” – “it’s about process” – “track it” – passion – “head, heart and meaning in the life of the reader” – “why not you!”: these where the messages I took away from a good set of presentations well delivered and sincere.

It was the first one of these events of this type I’ve attended in a long time – the last one of these type events was some 20 years ago and then the subject matter was Employee Stock Option Plans (ESOP). Then the audience was filled with Marxist, students, idealist and others that thought that by mixing ownership with labor only good things would happen. The second conference I attended on the same subject some 6 months later was different – this time the audience was filled with bankers, lawyers, and accounting company consultants with a sprinkling of students. In some ways the two ESOP events were very similar – enthusiast creating a “language game” with the intent on changing the world – very different, one from the other - nonetheless. When ESOPs first came into use they where supposed to offer a way for employees to participate in substantive ways in the ownership of the firms where they worked. By the second conference – the bankers and lawyers had invented senior debt instruments that were great for fee generation, without any of the nonsense of giving the worker what was promised in the first conference: control over their own work product.

What does what happen 20 or years ago have to with business blogging. Not to be a skeptic but blogs – social media and such is being touted as having grandiose possibilities. Ten years or so ago there was all the predictions of Cluetrain Manifesto that made claims in its 95 thesis of how the customer would led the way for a revolution in the world business. Not that I intend in this post offer a full critique – accept to point to an observation of John Cass. His prime issue, to which I agree, that control needs to be housed in the hands of organizational leadership – enlighten and authentic, but firm.

The reason I see such a need – nihilism. As Cornel West, my professor from my days at Yale, describes “what is most terrifying – including the perennial threat of cowardly terrorists – is the insidious growth of deadening nihilisms across political lines, nihilisms that has been suffocating the deep democratic energies in America.” He sees it as a psychic depression, personal worthlessness, and social despair saturated by the market forces that form a market morality that undermines a sense of meaning and larger purpose. In the ironic twist of the case of ESOPs I see that if the market forces are left to their own means the same decayed could easily form.


So am I suggesting any specific constraints – not yet! What I am simply doing is noticing confluences of events that remind me of other times and other conferences. Maybe the next blogging conference I attend my provided me with other insights that brighten the picture – maybe not.

April 28, 2008

You Are What Others Say - Conspiracy of Reputation

Over the course of several months I have written about how reputations are an outgrowth of the activities, responses, and stands taken by leaders engaged by stakeholders in a going conversation. In recent days, I even refined my Profile to reflect this focus in the phrase – “You are what other’s say you are!” To me this statement is very true, but I’m not as sure about “you” - my readers, owning a similar stand – given I’ve not explained my reasoning for making the statement - directly.

So the here goes. Over the next several days or however long it takes, I will sketch out my ideas on what I conceived such a “self”. In the long run I intend much of this blog I will have edited into a book, so I would hope to receive some feedback, or not.

Over the last 30 or so years I journeyed through a series of degrees, special courses, seminars, and groups in search of an identity from which I would thrive – only to learn it is not to be found – only made! Most recently I’ve engaged in activities such as Men’s Groups to Landmark Education, here in Chicago. Each activity along this wondering added or contributed to my understanding of how to build a self in active conspiracy with the world. Some very abstractly – spiritually – even religiously contributed to my general intellectual approach. Others where much more tactile: Landmark. Their courses are activity based: weekend retreat like seminars, with 100 to 350 people that come together for 30 or so hours of intense conversations, exercises and other activities with the possibility of follow-on activities, if you choose. I only mention this because the frame I’m building for our use in reputation building partly owes some of its definition to those activities.

The more important source for this construction arises from my ongoing readings in philosophy which began in my days while attending Yale. The Ironist Poet (Richard Rorty), reincarnation of Fredrick Douglas (Cornel West), the Lonely Prisoner (Michel Foucault) and Ideal Speech Guy (Jürgen Habermas) authored these themes, mashed up in my thinking. Aside from the melding fragments and traces of these intellectual titans coherently into the NLP programmatic experience I will situate this strategy frame work for a social media space, and to an online strategy to build reputational standing: a virtual self of honor.


So our building blocks are the experiences received from a NLP self help educational practice, and four world class philosophers all focused on methods, purpose and social formations in rigorous and thoughtful ways. That this means is all I have to do is arrange these contributions in an aesthetically interesting way that speaks to a strategy to adopt – what people see in us or say about us is not always what we want them to see, and the gap we want to effect positively.


This “effect positively” leaves much open much that can be written. In the next post I will focus on several of the features that need effecting. Remember, that much of this has been said before and my aim to cast my insights on the social media space because of its limited history and constraints.

April 24, 2008

How Do I Make Things Happen?

One of the foundations for creativity is crisis. What brings the crisis about - was it out in the world looking for you to come to a certain time or place. Amy Tan discusses some of the reasons she writes and how she explains her approach to the creative process. This is important to me for attempting to bring in evidence for my main theme that that creativity is a major source of our building a reputation.


April 22, 2008

Crowdsourcing gains credibility - Alert Given More Say

One of the lynch pins for the distribution of a firms reputation is the empowerment of stakeholders. In an earlier post I outline an argument regarding "inert" and "alert" stakeholders and the tactics they can use with regards to an organizations performance. The point I focused on is how the organization needed the alert to inform them of what needed fixing while the inert paid for the changes.

With the adoption of "crowdsourcing" by more firms they tickled with the upside of the alert, but as you read about the survey also think about those instances where the the organization or firm commits a lapse. My point is once you acknowledge and give stakeholders more say - they will use it. That's where a reputation strategy comes in.


A new survey by leading senior marketing executives networking group MENG suggests that business is increasingly looking towards external collaborations as the source for new ideas and innovation.

62% of senior marketers questioned rated crowdsourcing and collaboration as either effective or highly effective, compared to 73% who said the same of internal research and development (R&D), and 63% for employee contributions (workplace innovation).

Most intriguing of all, only a measly 54% rated the use of traditional consulting firms and professional services firms as an effective source for new ideas.

The main pillars for crowdsourcing are:

  • Self select / self organisation
  • Meritocracy’s
  • Open-source development (Linux, Wikipedia, Google open API etc.)
  • Customer service via mass collaboration

These findings are great news for the practitioners and followers of crowdsourcing and the open-source movement, however, what it doesn’t highlight is the reasons underpinning this shift. A need for greater democracy is clear in emerging markets, but pressure to follow the example of such leading lights as IBM, Lego and Dell is perhaps going to lead to as many poor imitations as good.

For business to capitalise on the wisdom of the crowd, the right environment must be created. Business needs to be aware of the great challenges of the mechanisms of sharing & distributing co-created value (reward), be it of a social, emotional or financial measure.



Crowdsourcing gains credibility | dub
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April 20, 2008

Remarkable - Is that your Reputation?

Reputation is what gets spread. If you have ever heard Seth Godin, you know the how ideas are the stories the make your reputation that sells your product, organization or expertise to people you've never met. Your reputation is the context of your success. But, rather than tell Seth's story I'll let me tell it.

Contrasting The Two Campaigns

As one who saw early on that the style of Barack's campaign was the true insight to learn how we would lead the country - I'm pleased to see the evidence continue to mount. The following is the latest detailed analysis of the and an affirmation that I should not be as concerned as "talking" heads would suggest.


To get the true dirt on the Hillary Clinton and Barack Obama campaigns, the Philadelphia City Paper sent two reporters undercover posing as volunteers for their respective campaigns. The articles can be found here:

The two articles show stark contrasts between the two campaigns, and in the end, clearly illustrate my own reasons for supporting Obama over Clinton. Analysis below.

(All quotes are from the respective articles)

The reporter working on the Clinton campaign describes an organization that is extremely hierarchical and tightly controlled. Hillary and her campaign operatives know best and the rest should just follow direction:

During her races to become a New York senator, Hillary embraced the focused, tight messages that cable stations allowed her to broadcast. She and her influential consultants managed the public’s perception of her from the campaigns’ highest levels, ensuring that the candidate remained likeable, and more importantly, electable, to everyday Joes like you and me. The tactics were executed in television studios and carefully scripted campaign stops across the country.

This became evident before I finished my first week at the headquarters. We volunteers were on our own as the staffers struggled to learn the city, get the computers online, and essentially wait for more staffers to show up. No one paid us much mind.

Obama started his public career as a grassroots organizer in Chicago and was determined to run his national campaign in the same manner: Instead of telling people what to do, he wanted to get people involved and say, “Let’s see what you can do.”

Much has been written about how Obama’s campaign represents the future of presidential politics. By marrying the classic neighborhood grassroots tactics of Obama’s community organizing days with simple online social networking tools, the Obama operation has, as Rolling Stone put it, “evolved into the mother of all get-out-the-vote campaigns.” It’s succeeded in registering and wooing into action millions of previously disengaged and disenchanted voters.

The Pennsylvania campaign started long ago for the Obama camp:

The Obama campaign had an army of Philadelphia ground troops organizing on its behalf way before it became clear that Pennsylvania would be a decisive battleground. Independent groups, such as Philadelphia for Obama and Students for Barack Obama, were busy planning campaign events and voter registration drives as early as last spring.

So when the time came to actually organize for the primary, the campaign was ready:

To advertise the March 1 opening of Obama’s Philadelphia headquarters, the campaign posted a notice on mybarackobama.com, the campaign’s popular social-networking site. Three hundred people poured into the office that first Saturday morning, and were asked to line up under whichever of the 19 maps posted corresponded with their neighborhood.

The contrast in energy and local involvement is stark as each reporter describes their first day of volunteering. For the Obama reporter:

The elevator doors slide open into what feels like an adult kindergarten class. Campaign staffers pinball around the room like dizzied Duck Duck Goose contestants, stopping only to answer questions or direct traffic while volunteers leap for ringing phones, pound away at laptops, and huddle around tables covered with mounds of charted maps and voter scrolls. The carpet is a sea of crumpled paper and Dunkin’ Donuts coffee cups, and the walls are plastered with magic marker Obama portraits and finger-painted campaign banners — the artwork of college students who have descended on the office en masse. There’s a crowd in the kitchen chomping down on soft pretzels and tuna-fish hoagies, and the scene at the merchandise table resembles something you’d see on the floor of the Stock Exchange. Plus, everyone’s wearing name tags.

I figured the place would be busy, but it’s a Monday morning in early March, six full weeks before the primary, and there must be a hundred people here. The line at the volunteer registration table is 10 deep.

Meanwhile, Clinton’s campaign showed a real lack of early organization and enthusiasm:

My first task as a Hillary Clinton volunteer was to get past the campaign’s dead-bolted front door. I began with a hearty knock, the kind you hear when a political canvasser is on your stoop. No answer. I dropped to two knees and peered into the space between the door and the thin rug. No lights. I put my ear to the door, and dialed the general number. Ring. Ring. Ring. “Hi, you’ve reached the Philadelphia office of Pennsylvanians for Hillary, our office is located at five two zero, North Delaware Avenue. … “

At 9:20 a.m., I’d been at it for 25 minutes, walking the halls, making sure the door with the blue Hillary Clinton for President sign was actually the Hillary Clinton for President office. It was.
….
But by 9:30 a.m., just a week after this office opened, my desire for knowing became much simpler: Where the hell were these people?

Ten minutes later, Marc*, a recent college grad and paid field organizer, showed up and took a seat across from me on the floor. “Maybe they’re in a meeting in the back?” he said. Seven other staffers eventually trickled in. “The mayor’s office would like a memo, detailing all of the appearances we’d like Mayor Nutter to do,” a young guy in a gray blazer said into a cell phone. “You know, like what black radio stations to go on, what neighborhoods to appear in. Like two pages, OK?” We all stood in a circle around the door, staring at it. No one asked who I was. Someone eventually showed up with a key. “We gave out 20 of them yesterday,” he said to no one in particular. “Where’d they all go?”

Keep in mind, at this point, Hillary only had one field office, so this reporter didn’t go to the “unorganized” one. He went to the only field office in the city. For the Obama reporter, he chose 1 of nearly a dozen that existed in Philadelphia.

Another anecdote showing the lack of effective organization in the Clinton campaign comes from the reporter’s job of transcribing voicemails for the field office:

I was to write down messages that came in the night before to the answering service.

The first was a hang-up. The second was someone who wanted to know if there was a field office in Pittsburgh. (Not yet.) The third was a hang-up. This was easy.

The 16th came from a woman obviously calling from downstairs. She was trying to get into the building the night before for the first Philly 4 Hillary meeting, but the door was locked. “Um, yes, we’re downstairs, trying to get in to the meeting tonight,” she said, calmly. “Can someone come in to open the door? Thank you.”

No. 19 was the locked-out woman again, sounding a bit more desperate: “Hello? We’re still downstairs. Can someone come open the door? Hello? We’re here for the meeting.” Click.

And finally, the 23rd call:
“Hello? We’re standing outside. Is someone there? Is the meeting here? Hellooo? Helloooooooooo?”

So you have eager Clinton supporters running up against locked doors and unanswered phone calls. The message is clear: “Sorry, we’re not ready for you. Come back tomorrow.”

On the other hand, the Obama campaign was ready because it’s “uncontrolled” but eager volunteers made themselves ready, and this trust and inclusiveness showed immediate results:

To advertise the March 1 opening of Obama’s Philadelphia headquarters, the campaign posted a notice on mybarackobama.com, the campaign’s popular social-networking site. Three hundred people poured into the office that first Saturday morning, and were asked to line up under whichever of the 19 maps posted corresponded with their neighborhood.

Empowered with the challenge to make something happen, the Obama volunteers brought a degree of creativity to the task of registering and wooing voters that never could have come from a top-down organization:

Later that day, there was a neighborhood sweep-up event organized by Obama Works, a grassroots public service organization inspired by Obama’s community activism background. The event was held at the trash-strewn Chew Park at 19th and Washington. Brooms and garbage bags and plastic gloves were supplied and there was a voter registration table. More than two hundred people showed up, and the park was swept clean.

The Clinton volunteers were left with frustration and not being able to do more:

[Watching Obama volunteers organize] was frustrating, and soon led to a semi-revolt at a Wednesday night Philly 4 Hillary meeting. A hodgepodge group arrived to talk about voter registration — the primary registration deadline was five days away — and meet a paid organizer.

The staffer talked about the importance of signing people up to vote. The volunteers said they’d heard enough of this, and wanted to actually do so.

“The other candidate’s people are knocking at my door,” said an older South Philadelphia woman who eventually just set up her own voter registration effort outside her local ShopRite. “When do we do that?”

The Clinton campaign disparages Obama supporters as “cult-like” or “brainwashed”. But in the bottom line is,

“They gave us a degree of ownership,” says [Obama volunteer Emma] Tramble of the campaign, “and we went full steam ahead with it.”

This difference is not lost on the Hillary volunteers:

There’s also an undercurrent of envy. Obama supporters were everywhere in Philadelphia, and in March and the first days of April, we were not. Tales came in from friends of friends: Obama’s people get to organize their own rallies; they have local offices all over the city.

When it comes down to it, this is the real difference in the two campaigns. Hillary’s attitude is that she knows best and she’ll tell everyone what to do. Obama is challenging everyone to join him in trying to fix what ails our country. One is hierarchical and the other is inclusive. One knows the secret and the other says that the answer in inside of every one of us.

There may not be much sunlight between the two candidates when it comes to policy issues but judging from their campaigns, there is a huge difference in how they will run the country.

This is the choice before the Pennsylvania voters. Here’s hoping that they pull the lever for Barack.




Contrasting The Two Campaigns « Thawing The Border
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April 15, 2008

Is Your Reputation for Sale - What's It Worth?

Baron's quest to sell his Twitter account is interesting because it's one of the first examples of someone trying to put a value on an online reputation. The trouble is, how valuable is that reputation once followers recognize they are no longer following the person they intended to follow? Twitter makes it pretty easy to unsubscribe from a person's updates. So what part of your online reputation would you sell, what's the profile of the likely buyer, and what would it fetch?

Rocketboomer founder Andrew Baron is making techie headlines today with his plight to sell his Twitter account and its 1,500 followers. Baron listed the account for sale on eBay.Bloggers expect Baron's stunt will spark some debate about online credibility and privacy, and that Twitter will almost certainly delete the account once it's been sold.

Twitter is an application that enables people to follow others as they give short, 140-character updates about what they are doing, where they are, what they are reading, etc.Some early adopters have found Twitter useful in keeping in touch with others at large events like SXSW. Others have used it to form social niches around particular industries, places or topics.Quite a few real estate agents have been using Twitter to share information about new services, technologies, the market and other issues relevant to their colleagues.

"I really love my Twitter account but I feel like I haven't been using it the way I want to. Quite honestly, I feel sorry for all of my followers because they wind up with my tweets in their timelines and I haven't been able to utilize the medium the way I want to," Baron wrote in the details of his eBay posting.


How much is your reputation worth? | Inman News
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April 10, 2008

Is the Race Even Close?

One the reasons I've thought that Barack is doing so well in the contest with Hilliary is because of his online strategies. I posted on the techniques in several ways - Lessig's description of information architecture and his leadership style. The following I found very interesting in the gross elegance of the analytics.


With the majority of primary votes cast over a month ago, March was likely met with a fair amount of disappointment among anyone hoping the hoopla surrounding the presidential race would quiet down, if only for a moment. A lot happened on the way to the Democratic Party nomination last month and as Pennsylvania gears up for its primary next week, it’s worth looking back at events that shaped the race in March and look forward to what is likely to happen next.

Clinton and Obama sparred on almost every issue last month, much to the delight of John McCain. Clinton claimed she’d be most prepared to defend the country but later had to defend and later recant her Bosnian war-time experience claims. Obama faced blistering criticism over inflammatory remarks made by his pastor Rev. Jeremiah Wright, forcing the candidate to make what many called the most important speech of his life.

Reviewing the tale of the tape, the extent of Obama’s dominance is clear. Obama doubled up Clinton in each of the six metrics listed below. Time spent on the candidate’s YouTube channels was particularly disproportionate in Obama’s favor thanks specifically to the popularly

of the speech he gave last month at the height of the Rev. Wright controversy. At last check, the speech had been viewed over 4 million times on YouTube. In contrast, Clinton’s most watched video in March was the much publicized, and highly parodied, spot about a phone ringing in the middle of the night, which to date has been seen just under a million times.

The chart below compares each candidate’s share of monthly FaceTime during the past year. FaceTime is Compete’s holistic measure of web-wide candidate engagement based on the total amount of time voters spend with candidates across the leading social networks and video sharing websites. While this has effectively been a two person race for much of the past year (no offense to John Edwards), what’s surprising is that Obama continues to add upon his commanding lead over Clinton in terms of online time with voters. In March, Obama earned four times more FaceTime than Clinton.


From a web perspective, Barack Obama’s heavy advertising spending in Pennsylvania appears to be is having its intended impact on voters. The chart below tracks the candidate’s share of traffic to their websites among Pennsylvanians. While recent state-wide polling shows him narrowing the gap with Clinton, online at least, Pennsylvanians have been moving to Obama for weeks. With the exception of late March spike in Clinton’s state web traffic share, which coincided with national interest in her inaccurate claims of landing under sniper fire in Bosnia in 1996, Obama has outdrawn Clinton handily online for the better part of the past month.

Given the trends noted above, Obama’s increasing momentum, and his dominance across almost every measurable statistic, he could pull out a victory next week in Pennsylvania. This of course would be a disaster for Clinton who has pinned all hope on getting a late boost from the
final primaries in order to persuade the party’s Super Delegates to hand her the nomination.

Don’t believe the media hype, this race really isn’t really that close.Compete Blog
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April 09, 2008

Secure Computing Announces New TrustedSource Alliance: Reputation System Available to Partners

Reputation systems are not uncommon - there's the Ebay system between buyers and sellers so it should come as no surprise to see systems put in place to protect other transactions.



Secure Computing Corporation (NASDAQ: SCUR), a leading enterprise gateway security provider, today unveiled TrustedSource(TM) Alliance, a new partner program that makes the world's leading reputation-based security system, TrustedSource, available to partners for integration into, or interoperability with their products and solutions. The alliance benefits end-user customers of all participating companies by adding an important advanced layer of protection based upon the reputation system's ability to track, in real-time, the trustworthiness of global IP addresses, domains, Web sites, message content and images. TrustedSource Alliance members include Brightfilter, Cymtec Systems, F5 (NASDAQ: FFIV), Foundry Networks, InternetSafety.com, MarkMonitor, Riverbed Technology and Webroot.


The TrustedSource Alliance is a partnership among best-of-breed original equipment manufacturers (OEMs), software and service providers. They are making the Internet safer by leveraging the TrustedSource global intelligence system to provide proactive real-time protection for networks


"The need for reputation-based systems is clearly on the rise in order to filter spam and other message security threats -- before it enters the corporate network," said Jim Ritchings, vice president of Business Development for F5. "We recognized the immediate and measurable value that TrustedSource could bring to F5 customers and delivered the BIG-IP Message Security Module in partnership with Secure Computing. Making TrustedSource available through Secure Computing's Alliance Program will certainly benefit the general market."


Join The TrustedSource Alliance


Companies interested in capitalizing on the TrustedSource reputation technology should visit the TrustedSource Alliance Website. For more information: www.securecomputing.com/TrustedSourceAlliance


Secure Computing Announces New TrustedSource Alliance: Makes TrustedSource World-Class Reputation System Available to Partners
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April 08, 2008

Happiness Digest - Web Strategy by Jeremiah Owyang | Social Media

This is the third inclusion of Jeremiah's weekly Digest - The comings and goings around the social media space.



Web Strategy Summary
Culture continues to be impacted by social networks, more real world case studies emerge and adoption continues to rise. Watch OpenSocial as more containers (social networks) adopt the protocol and widgets will spread in an easier method.


Guide: Picking a Community Partner
A great practical guide on how to select a white label social network or community vendor.

Web Usage UK: 25% of 8-11 year olds on Social Networks
The trend continues on as social networks become a major form of communication for our next generation. It really seems as if the adoption of social networks is happening at a faster rate than nearly all other forms of communication.

Jobs: Facebook ad Career Builder partner
Facebook to now received Career Builder job modules to help it’s highly educated member based to benefit from job listings. Expect to see job posting widgets appear from competitors.

Art: Social Network Visualized
Social networks visualized in this fascinating graph where members relationships are seen.

Trend: Real time chat to be new Social Networking feature
Expect to see more containers –and vendors –offering chat features for social networks, expect attention rates to increase on social networks as members communicate longer periods of time.

Culture, woman murdered over Facebook usage
This sad article depicts a father angry over a daughter’s Facebook usage in a conservative culture.

Segmentation: Social Networking for Small Businesses
Great to see Rodney Rumford featured in this recent article from Forbes discussing how small businesses connect using social networks.

Container: Hi5 launches widget platform
In the next container to launch it’s widget container for opensocial applications, Hi5 now opens it’s doors. Hi5 has a launch program with restrictions on how much an app can distract the user experience.

Verticals: More music artists launch social networks
A great opportunity for the white label social networking industry to grow communities for fans including Kylie Minogue, and 50 Cent.




Digest - Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
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